This one hit the ground running. The Mustang rewrote the sales record books soon after it burst into the market in the spring of 1964. This was the inexpensive sports car that everybody wanted. The Mustang was almost universal in appeal.
There was a mustang for mothers, sons, daughters, husbands, and even young at heart grandparents. Celebrities who could afford a ranch full of thoroughbred race horses and a garage full of Italian exotics were equally proud to tool around in mustangs.
Customers could buy this car only for its looks and make do with its puny 100 hp engine or opt for the 400 hp engine and enjoy a real sports car performance. On an average the customers spent 1000$ on options on a 2300$ car!
Such was its adaptability that it won races on both sides of the Atlantic. The big engine in a relatively small package meant they were more at home on many European tracks than the previous American contenders.
Understandably, the demand for mustangs was out control. True story..one east coast customer outbid 14 rivals and then slept in the car so that no one could sell it again till his check cleared!
